Shopper Expectations 2015: Insights from the Merkle Consumer Sentiment Survey

Digital shoppers expectations of retailers in 2015

During the 2014 holiday shopping season, Merkle surveyed over 2000 shoppers to better understand their behaviors and expectations of shopping in the digital age. From these insights, we provide actionable strategies to engage consumers, build loyalty, and drive revenue in 2015.



Consumers who indicate a totally mobile path to purchase

Shopper Expectations Infographic

Infographic: Shopper Expectations 2015 »